E-commerce AKA online shopping is a growing entity that marketers are trying to control and understand everyday. In 2015, e-commerce grew by 14.6% and raked in $341.7 BILLION.
It wasn’t until coming to college did I start to realize the upcoming popularity of online shopping. Being so busy, I didn’t have the time to run to the mall or to the stores to buy the things I needed. All you need is internet (unless you live under a rock) and a credit card and anything you could possibly want is at your fingertips. Buying items online has become the new norm for me personally. Even when I do have time to go to the mall, I now prefer to just go online whether its Amazon or a stores online site.
So whats the catch? Why are these platforms doing so well?
For one, the fact that almost everybody has a smart phone makes online shopping so convenient. You can be anywhere at anytime and buy almost anything you want. Then it can be delivered to your door within 5 days. It doesn’t get much better than that. Also, I find that I like the variety I am able to get from online shopping. Take Amazon for example. There are endless possibilities of items a consumer can purchase. Yeah you can get these products in a store but the fact that they offer so many different brands, versions etc. of these products, makes it more appealing.
With all these amazing and unique attributes of e-commerce, malls are getting worried they may not have a future anymore. Check out this video from CC-TV News.
Why do you online shop? Do you prefer to shop online or in store? Let me know in your comments!