For those of you living under a rock, Cyber Monday is an expression used in online retailing to describe the Monday following U.S. Thanksgiving weekend. Similar to Black Friday, (the unofficial start of the holiday season for offline businesses), online retailers will usually offer special promotions on this day. – Cyber Monday Definition | Investopedia
With Black Friday and Cyber Monday right around the corner (I am SO excited), I wanted to take a look at how Cyber Monday has progressed since it came about a little over 10 years ago.
It is no surprise that every year sales go up during Cyber Monday. With the way e-commerce is evolving, I predict these numbers keep on inclining. Some of the sites that are the most popular on this holiday are Walmart, Best Buy, Target, Amazon, Kohls, Macys and Old Navy (BlackFriday.com).With the growing popularity, these stores among others are looking to get ahead for 2016 Cyber Monday.
Its becoming normal for stores to start their deals before actual Cyber Monday. This could be up to a week in advance. Cyber Monday would of course be the day with the best deals, while the other days are leading up to the main event.
Also, Cyber Monday is becoming more mobile friendly.More people are starting to shop straight from their phone!
“Mobile traffic made up 49% of all Cyber Monday traffic in 2015. According to Adobe, smartphones drove 38% of Cyber Monday traffic in 2015, while tablets accounted for 11%. As for online sales, tablets drove 11% of all online sales and smartphones accounted for 17%.”
Are you excited for Cyber Monday? Are there specific sites you plan on shopping on? Let me know in your comments!