Ecommerce is growing exponentially.
One can’t help but wonder, what is leading to this growth?
- MOBILE (smartphone) DEVICES- Unless you’ve been living under a rock you have probably noticed that everyone and their grandma (literally) has a smart phone. People can literally shop wherever they want without a computer and this convenience is definitely the reason for the crazy growth. Retailers are using this to this advantage and making their sites mobile friendly or even making an app. Forever 21, Amazon, Ebay and so many more are stores we can see doing this.
2. Fast and Easy- This is the reason that speaks to me the most. The number 1 thing I love about shopping online on how EASY it is. More specifically, I love how these sites remember by information so when I go to check out, I literally have to click 2 buttons. For example, Amazon will save all your info (shipping/billing address, card info) and they provide a button on a product that says “1 click buy” and when you click it the purchase is complete. Some people may not like this but it is a contributor to the growth.
3. Customer Centric– Since there are so many online users, its important to make the experience easy to navigate as well as customer friendly. If this is the main way people are going to be shopping, a retailer needs to make the tiny webpage feel like a real store as much as possible.
4. Real Time Stats- The analytics that these websites receive are not only to provide them data on their site, but it gives them real time information that is very useful. Being able to get stats basically overnight allows retailers to fix issues and bugs VERY quickly and respond to their customers wants and needs at a drop of a hat.
Are there any other reasons you think could be driving this growth? Let me know in the comments!